MBA in Digital Marketing is a postgraduate management degree focused on online customer acquisition and brand-building — covering SEO, social media marketing, performance marketing, content strategy, and marketing analytics, alongside core MBA fundamentals.
At Maya Devi University, the MBA in Digital Marketing is delivered as a Work Integrated Learning Program (WILP) under the PWP initiative — a 2.5-year, UGC-entitled, AICTE-aligned degree for professionals already working in marketing, e-commerce, or digital roles who want to specialise in digital-first strategy without pausing their career.
As businesses shift marketing budgets increasingly toward digital channels, demand for professionals who can plan, execute, and measure digital campaigns across search, social, and paid media has grown sharply. An MBA in Digital Marketing combines hands-on platform knowledge with strategic MBA fundamentals, positioning graduates for both specialist and leadership digital roles.
Work Integrated Learning (WILP) — A model purpose-built to let you study and work at the same time — not a full-time course adapted for professionals, but designed for them from the ground up.
Study Without a Career Break — Live classes are held evenings, weekends, and holidays — around your job, not instead of it.
Recognized Qualification — Offered under UGC-entitled, AICTE-aligned framework, carrying the same standing as a full-time MBA.
Industry-Connected Curriculum — Case studies and projects are drawn from real workplace practices, not generic theory.
Learn From Anywhere — Live interactive classes online, plus 24/7 access to recorded lectures via LMS.
Mentorship From Industry Experts — Faculty bring direct industry exposure into the classroom, with opportunities to connect with working professionals in the field.
A bachelor's degree in any discipline from a recognized university. Candidates must also be currently employed, since this is a Work Integrated Learning Program.
1. Live Interactive Classes — Faculty conduct real-time sessions with doubt-solving built in — attend from anywhere with an internet connection.
2. Class Timings After Business Hours — Classes are scheduled evenings, weekends, and holidays — structured around a working professional's calendar.
3. Theoretical & Practical Sessions — Course structure balances theory with applied learning — case studies, simulations, and real-world projects.
4. 24×7 LMS & Recorded Lectures — Every live session is recorded and available on the LMS in text, presentation, and video formats — revisit any concept anytime.
5. Comprehensive Study Materials — Concept notes, assignment materials, and course handouts are available for download via LMS.
6. Continuous Evaluation — Progress is tracked through quizzes, assignments, mid-term, end-term, and viva voce — not just a single year-end exam.